Content is curated by TikTok’s artificial intelligence depending on the content a user liked, interacted with, or searched. On 18 April 2024, Notes first released to users in Canada and Australia for limited testing. A Meta spokesperson said that all platforms, including TikTok, should face scrutiny. Many platforms and services, including YouTube Shorts, began to imitate TikTok’s format and recommendation page.
Those under the age of 13 would need a passcode from their parents to extend their time. Out of TikTok’s top 100 male creators, a 2022 analysis reported 67% were white, with 54% having near-perfect facial symmetry. The growth of popularity and access to TikTok has contributed to a growth in popularity of digital feminist movements and discourse originating from the platform. After a new set of Russian war censorship laws was installed in March 2022, the company announced a series of restrictions on Russian and non-Russian posts and livestreams.
TikTok said that a significant proportion of its userbase comes from non-US regions such as the Middle East and Southeast Asia and that hashtags should not be cherry-picked due to differences in the number of views per post and the age of a post or tag. Prominent Jewish individuals such as Sacha Baron Cohen, Debra Messing, Amy Schumer, and TikTok creator Miriam Ezagui raised the issue with Adam Presser, TikTok’s head of operations, and Seth Melnick, its global head of user operations, both also Jewish. In response to the allegations, the company noted that they were committed to allowing employees “support and flexibility”. Another employee noted that working at the company caused her to seek marriage therapy and lose an unhealthy amount of weight. One female worker complained that the company did not allow her adequate time to change her feminine hygiene product because of back-to-back meetings.
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The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday, with TikTok instead aiming to be a social hub for the gaming community. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China).
As of February 2023, at least 32 (of 50) states have announced or enacted bans on state government agencies, employees, and contractors using TikTok on government-issued devices. In April, the House of Representatives included a revised version of the bill in a foreign aid package, which was passed by the Senate on 23 April 2024, and signed into law by President Joe Biden the following day. 7521, which would ban TikTok entirely unless it was divested from its Chinese parent company, ByteDance. President Joe Biden signed an executive order revoking the Trump administration ban on TikTok, and instead ordered the Secretary of Commerce to investigate the app to determine if it poses a threat to U.S. national security. In January 2020, the United States Army and Navy banned TikTok on government devices after the Defense Department labeled it a security risk.
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By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. The article published stats about the most popular plastic surgeons on TikTok up to February 2021 and at the time, five different plastic surgeons had surpassed 1 million followers on the platform. Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle. These hashtags have amassed 4.6 million and 4.5 million posts, respectively, according to the platform. Another TikTok trend known as the Kia Challenge involves users stealing certain models of Kia and Hyundai cars manufactured without immobilizers, which was a standard feature at the time, between 2010 and 2021. Since Mertzlufft’s video, many new elements including costume design, additional songs, and a playbill have been created.
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In the 2022 FIFA World Cup, a Qatari teenage royal became an Internet celebrity after his angry expressions were recorded in Qatar’s opening match loss to Ecuador; he amassed more than 15 million followers in less than a week after creating a Douyin account. In 2023, a trend emerged where streamers acted as if they were video-game characters following prompts from their viewers. In May, Kia and Hyundai settled a $200-million class-action lawsuit by agreeing to provide software updates to affected vehicles and over 26,000 steering wheel locks. TikTok has taken measures to remove and prevent access to content displaying the trend.
Nonetheless, several users have reported cyberbullying via features such as Duet or React, which is used to interact with followers. In August 2022, software engineer and security researcher Felix Krause found that in-app browsers from TikTok and other platforms contained codes for keylogger functionality but did not have the means to further investigate whether any data was tracked or recorded. The data included IP addresses, which can be used to approximate a user’s location. A new subsidiary, TikTok U.S. Data Security Inc. (USDS), was created to manage user data, software code, back-end systems, and content moderation.
- Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014.
- A new subsidiary, TikTok U.S. Data Security Inc. (USDS), was created to manage user data, software code, back-end systems, and content moderation.
- In December 2021, TikTok started beta-testing Live Studio, a streaming software that would let users broadcast applications open on their computers, including games.
- In July 2023, Iranian Mehr News Agency reported “experts from Douyin” will meet Iranian business in Tehran to enable Iranian exports to China.
- As TikTok has gained popularity among young children, and the popularity of extremist and hateful content is growing, calls for tighter restrictions on their flexible boundaries have been made.
- TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China).
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In 2020, Fleetwood Mac’s “Dreams” was used in a skating video and a recreation by Mick Fleetwood. Classic stars are able to connect with younger audiences born decades after a musician’s first debut and across traditional genres. However, it has received criticism for not paying royalties to artists whose music is used on the platform. The platform has also launched many songs that failed to garner initial commercial success into sleeper hits, particularly since the outbreak of the COVID-19 pandemic.
- Out of TikTok’s top 100 male creators, a 2022 analysis reported 67% were white, with 54% having near-perfect facial symmetry.
- The consumption of alcohol, full or partial nudity, LGBT, and intersex contents were restricted even in places where they are legal.
- Infrastructure refers to the physical structures and facilities necessary for a society to function, including transportation, energy, water, and communication systems.
- Health is the state of physical, mental, and social well-being, and not merely the absence of disease or infirmity.
- While TikTok and Douyin share a similar user interface, the platforms operate separately.
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Tech/Business refers to the technology and business environment, including its innovation capacity, entrepreneurship, and competitiveness. Population refers to the demographic characteristics, including size, composition, and distribution of its inhabitants. This category includes metrics such as political stability, government effectiveness, corruption, and representation. This category includes metrics such as road quality, electricity access, internet penetration, and airport capacity. Infrastructure refers to the physical structures and facilities necessary for a society to function, including transportation, energy, water, and communication systems. Health is the state of physical, mental, and social well-being, and not merely the absence of disease or infirmity.
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This led many creators to stop creating new content which they were not already contractually obligated to create. However, as reported by The New York Times, these people often do not see themselves necessarily as film critics. Videos using hashtags related to buccal fat removal had collectively amassed over 180 million views. The procedure involves surgically removing fat from the cheeks in order to give the face a slimmer and more chiseled appearance. They also reported that facilities that offered these surgeries were also posting about them on TikTok. In 2020, Charli D’Amelio, the most-followed person on TikTok at the time, also made a #NoseJobCheck video to show the results of her surgery to repair a broken nose.
The Israeli Defense Force actively recruits influencers on TikTok and other social media platforms, often with what commentators have dubbed “Thirst traps”. TikTok is regularly used by sex workers to promote pornographic content sold on platforms such as OnlyFans. In October 2020, the e-commerce platform Shopify added TikTok to its portfolio of social media platforms, allowing online merchants to sell their products directly to consumers on TikTok. In 2021, The New York Times reported that viral TikTok videos by young people relating the emotional impact of books on them, tagged with the label “BookTok”, significantly drove sales of literature. The platform’s algorithm also contributes to the influencer marketing potential, as it picks out content according to the user’s preference. In March 2024, the Italian Competition Authority fined TikTok €10 million for not protecting underage users adequately from harmful content such as the “French scar” challenge, which left heavy pinch marks on a person’s cheeks.
In July 2025, the DPC opened a new investigation into TikTok for unauthorized transfers of user data to China. In April 2025, the Ireland DPC fined TikTok over €500 million for illegally sending European user data to China. In January 2020, Check Point Research discovered a vulnerability through which a hacker could spoof TikTok’s official SMS messages and replace them with malicious links to gain access to user accounts. TikTok has faced criticism for transferring European user data to servers in the United States. A data scientist said U.S. user data were emailed to ByteDance workers in China to identify viewer interests. It would also digitally sign software code, approve updates, and oversee content moderation and recommendation.
Although they were removed by TikTok after the report, mixing audio remains an effective way to evade content moderation on many platforms. In Malaysia, TikTok is used by some users to engage in hate speech against race and religion especially mentioning the 13 May incident after the 2022 election. TikTok has since released tougher parental controls to filter out inappropriate content and to ensure they can provide sufficient protection and security. Some videos were shown to expressly promote Holocaust denial and told viewers to take up arms and fight in the name of white supremacy and the swastika. The study compares data from before TikTok even existed to show the app has fewer hashtags about historically sensitive topics, distorting the findings. They have been replaced by versions customized by local teams for users in different regions.
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The data is only saved locally (on your computer) and never transferred to us. TikTok had earlier drawn criticism for hosting content by organized crime groups promoting the gang lifestyle and fights. According to computer security specialist Bruce Schneier, which company owns TikTok may not matter, as Russia had interfered in the 2016 US elections using Facebook without owning it. Data collected by TikTok and other social networks can already be purchased through other means.
The founder of ByteDance, Zhang Yiming, stated that “China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must.” Douyin includes an in-video search feature that can search by people’s faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. While TikTok and Douyin share a similar user interface, the platforms operate separately.
The company has been engaged in confidential negotiations over the project with CFIUS since 2021 and submitted its proposal but received little response from the panel afterward. Physical locations would be established so that Oracle and the U.S. government could conduct their own reviews. This applies to those signing contracts with and receiving payment transactions from ByteDance. In June 2023, TikTok confirmed that some financial information, such as tax forms and Social Security numbers, of American content creators are stored in China. The whistleblower claimed in a sworn court statement that his father in mainland China had been detained by the authorities in retaliation for his speaking to the media about alleged censorship by TikTok.
Since its launch, TikTok has become one of the world’s most popular social media platforms, using recommendation algorithms to connect content creators and influencers with new audiences. They have also labeled a potential ban on the app an assault on freedom of speech, including Republican congressmen Rand Paul and Thomas Massie. According to a 2020 article in The New York Times, Central Intelligence Agency analysts determined that while it is possible the Chinese government could obtain user information from the app, there was no evidence it had done so. An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content.
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